Dr. Alaa Almarshedi (د. آلاء عبدالله المرشدي)

Assistant Professor specializing in Games and Gamification with a background in Computer Information Systems.I focus on leveraging gamification and serious games to drive behavior change, enhance user engagement, and solve real-world problems. With expertise in interdisciplinary research, I have published extensively on gamification frameworks and guidelines, blending technology, psychology, and behavioral economics. My work bridges academia and industry, offering innovative solutions for education, healthcare, and beyond.